Chance is an indie sewing pattern house. Most brands in the space feel crafty and homemade, but Chance speaks to the sewist who wants something more editorial. The brand mission was already there. The work was building a visual identity and website to match it.

Deliverables

Brand Strategy

Visual Identity

Shopify Website Build

Packaging Design

Brand Strategy

Visual Identity

Shopify Website Build

Packaging Design

Brand Strategy

Visual Identity

Shopify Website Build

Packaging Design

The Strategy

The opportunity was to create a sewing pattern brand for sewists who felt unrepresented in the current market. Where competitors leaned domestic and safe, Chance leaned editorial and offbeat. Every visual decision was made to signal one thing: this is fashion, not a just a crafty hobby.

The opportunity was to create a sewing pattern brand for sewists who felt unrepresented in the current market. Where competitors leaned domestic and safe, Chance leaned editorial and offbeat. Every visual decision was made to signal one thing: this is fashion, not a just a crafty hobby.

The Results

With a distinct identity in place, Chance launched with the confidence to charge what the work was worth and attract an audience already looking for exactly this. The brand didn't blend in. It gave people something to recognize, share, and come back to.

With a distinct identity in place, Chance launched with the confidence to charge what the work was worth and attract an audience already looking for exactly this. The brand didn't blend in. It gave people something to recognize, share, and come back to.

ALL WORKS

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