Othermind is a functional mushroom supplement company for those struggling with rumination and anxiety and looking for natural alternatives that actually work. The challenge was building a brand that signaled natural without falling into the cliched earthy or psychedelic tropes.

Deliverables

Brand Strategy

Visual Identity

Logo Design

Packaging Design

Brand Strategy

Visual Identity

Logo Design

Packaging Design

Brand Strategy

Visual Identity

Logo Design

Packaging Design

The Strategy

The mushroom supplement space has a look. Foresty, rooted, handmade. Othermind's customer isn't there. They're stuck in an anxiety spiral at 2am, skeptical of prescriptions, and tired of products that feel like they belong in a farmers market.

We built the brand around the white space between pharmaceutical and woo -- elevated, precise, and grounded in science without losing its humanity. Every decision, from the visual identity to the copy to the three core values, was made in service of one person: the one who wants to get back to feeling like themself.

The mushroom supplement space has a look. Foresty, rooted, handmade. Othermind's customer isn't there. They're stuck in an anxiety spiral at 2am, skeptical of prescriptions, and tired of products that feel like they belong in a farmers market.

We built the brand around the white space between pharmaceutical and woo -- elevated, precise, and grounded in science without losing its humanity. Every decision, from the visual identity to the copy to the three core values, was made in service of one person: the one who wants to get back to feeling like themself.

The Results

Othermind launched with a complete brand identity, a clear strategic position in a crowded category, and language that finally matched the intelligence of the product. The brand is built to scale.

Othermind launched with a complete brand identity, a clear strategic position in a crowded category, and language that finally matched the intelligence of the product. The brand is built to scale.

ALL WORKS

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