Cadi is a parent accessories brand in the early stages of launch. Cadi seeks to bridge the gap between fashion and function. The project involved building the brand from the ground up, including competitive research, brand strategy, visual identity, and messaging.

Deliverables

Brand Strategy

Visual Identity

Logo Design

Messaging Framework

Brand Strategy

Visual Identity

Logo Design

Messaging Framework

Brand Strategy

Visual Identity

Logo Design

Messaging Framework

The Strategy

Parenting brands either leaned into utility and forgot about the vibe, or chased trends and forgot to actually work. The result was a customer who felt invisible, either carrying something practical that made her feel frumpy, or something cute that fell apart under the reality of daily parenting.

The strategy was to treat those two things as the same problem. A parent who feels disorganized and a parent who feels unstylish are both experiencing the same loss of identity. Cadi was positioned to solve both at once, making parenting more efficient and stylish.

Parenting brands either leaned into utility and forgot about the vibe, or chased trends and forgot to actually work. The result was a customer who felt invisible, either carrying something practical that made her feel frumpy, or something cute that fell apart under the reality of daily parenting.

The strategy was to treat those two things as the same problem. A parent who feels disorganized and a parent who feels unstylish are both experiencing the same loss of identity. Cadi was positioned to solve both at once, making parenting more efficient and stylish.

The Results

Cadi is still in development. The brand goes to market summer 2027 with a clear position, a defined customer, and a visual identity that already stands apart from the masses of sad beige and impractical luxury.

Cadi is still in development. The brand goes to market summer 2027 with a clear position, a defined customer, and a visual identity that already stands apart from the masses of sad beige and impractical luxury.

ALL WORKS

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